I love referrals. They are the life blood of any good business. Your reputation in life is very important and hard work and great service will earn you many referrals. In sales you need to treat everyone you meet as your next best friend and always leave them something they can hang their hat on about you.
If you tell them you provide great service, excellent pricing, and super fast turnaround they can't hang their hat on that one as that is a minimum standard for our industry. Who can't get a pen in a day anymore?
With the invention of the PDF and email we don't even need to see a client to present proofs anymore. Time is of the essence and everyone can deliver fast. Thank God our clients have finally learned or have decent designers that can provide us an eps file and or a pdf. I remember the day I first heard those terms and it wasn't that long ago.
Time flies and business evolves and now is a great time to be in sales. The good old days were not so grand. Pagers and no cell phones, cars without air condition and suits and ties. As I write this I am wearing shorts and a ball cap working from my home office waiting for your phone call. LOL.
I digress.
When I meet a rep for the first time I leave them with something unique that nobody else will tell them based upon the conversation I had with them:
**Call me when you get that tough project that you don't know what to do with.
** I specialize in INK ON ANYTHING!
** I love deadlines as it makes our clients move. The tighter the deadline the better.
** If you need a key chain printed I am not your guy, but if you need a multi-part job that needs to be printed, die cut, packed in a box and shipped to 10 locations in record time I am your guy.
** I love new projects. It is what gets me up in the a.m. I can help and I am willing to jump in with two feet.
Then the call comes in and they tell me about a poster they are trying to find that nobody else can help them with. It is printed 4 color process and laminated with dry erase, needs to be packed and sent to 14 locations with dry erase clips and pens in the kit. Oh and by the way this is a calendar and we are already late. How fast can you do it. Record time is the answer and that is what we did for Sara and her client.
My job it to take your job from this:
To this:
Below is a case study on a recent project I did for a rep that sells to the movie industry.
Little Boy is a great movie and the premiere was set for April 24th 2015 I believe. The client needed this box and a special die cut and glued dvd case to be made for the premiere kits that go out for P.R. In the kit were all sorts of other goodies that I did not provide. But I provided the box and without the box all the other items were useless and the rep would fail.
My client called a box prototype company and asked for a quote. They did not respond at all in three days. So when I got the call time was of the essence and they were already late. Not to bore you with details, but here are the highpoints of the job.
Client needed a box and DVD case made:
I made a box prototype that day
Sent it to her next day. She approved it. Made a die, got the art, fixed the art and provided a proof and got it approved. Printed the label, laminated it to corrugated, die cut it and packed it. Then I personally delivered to the client a day ahead of schedule in less than a week.
The DVD case was just as unique. We had to make a die line to fit her size desired, she set art to it, then we proofed it, printed it and die cut and glued it. We delivered that a day early also. Since this job was local I personally delivered this to her house and she was blown away.
Now, the questions is what can we do for you?
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| Life is good! |
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| This is what I want for you! |
In Print
Scott Rundle
Print Concierge
